pubrio
MSC Cruises logo

MSC Cruises

Privately Held
msccruises.com
Travel Arrangements16,600+ employeesFounded 1987🇨🇭 Switzerland

Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise lines and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East. The MSC Cruises fleet consists of 23 modern ships with ten new vessels due to be launched by 2033. The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 250 destinations and welcoming more than 180 different nationalities on board. MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.

Founded
1987
Employees
16,600+
Industry
Travel Arrangements
Company type
Privately Held
Headquarters
🇨🇭Geneva, Geneva (+23)
Specialties
HospitalityLeisure, Travel & TourismTravel & TourismLeisure & EntertainmentTravel Arrangements
10 / 13
Active markets
Italy · United States · Malta
0
New markets
Low
Confidence
mostly early signals
-11%
Momentum
vs prior period
34 / 100
Expansion Score
Developing
Stages4Exploring7Committing2Expanding
140 signals · Last 90 days

Global expansion

Live
ItalyUnited StatesMalta
Stages
ExploringCommittingExpandingScaling
+10more marketsLocked
3 of 13 shown

Unlock the market timeline & signal feed

Activity pulse

145 signals in the last 90 days.

Last 90 days
Hiring
85↑ +74%
Hiring
Marketing & PR
60-50%
Advertising
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇺🇸United States1st market entered · 2022Advancing
Committing
31 signalsCommitting stage
2
🇮🇹Italy2nd market entered · 2025Advancing
Committing
95 signalsCommitting stage
3
🇲🇹Malta3rd market entered · 2025Advancing
Committing
31 signalsCommitting stage
+10more marketsLocked
3 of 13 shown
Current stageExpandingGrowing a local footprint
Confidence33%Low
Tracking since2022first signal

Recent signals

Headcount scaling🇪🇸 Spainyesterday

14 active postings

Headcount scaling🇮🇹 Italy3d ago

46 active postings

Sign up to see the full signal feed

Good to know

Frequently Asked Questions Regarding MSC Cruises

Quick answers about MSC Cruises's business, markets, and growth signals.

Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise lines and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East. The MSC Cruises fleet consists of 23 modern ships with ten new vessels due to be launched by 2033. The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 250 destinations and welcoming more than 180 different nationalities on board. MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.

800M+
Companies watched
50+
Local data sources
16
Movement signals
Daily
Refresh
“We reach accounts the week they land in-market — not the quarter after.”
Head of Growth · a 500+ revenue team on Pubrio

See the world’s companies move.

Book a walkthrough of the movement map with our team.

pubrio

Pubrio turns expansion signals across 200+ markets into one live graph, so revenue teams see which companies are entering new markets, and act on the timing.

© 2026 Pubrio. All rights reserved.